WordPress Post Formats Explained

What is a Post Format?

A Post Format is a piece of meta information that can be used by a theme to customize its presentation of a post.

When were Post Formats introduced?

Post Formats is a theme feature introduced with Version 3.1.

More on Post Formats:

The Post Formats feature provides a standardized list of formats that are available to all themes that support the feature. Themes are not required to support every format on the list. New formats cannot be introduced by themes or even plugins. The standardization of this list provides both compatibility between numerous themes and an avenue for external blogging tools to access this feature in a consistent fashion.

In short, with a theme that supports Post Formats, a blogger can change how each post looks by choosing a Post Format from a radio-button list.

Available WordPress Post Formats


Displays a featured image at the top of the post excerpt, the title and a short excerpt.


Displays the title and any content you want visible (shortcodes, images, etc.).


Displays the title, images that open to a larger view and the excerpt of the post.


Displays an image with a hover effect that displays the post’s title.


Displays the title of the post which links to where you want it to (outside the site if you’d like).


Displays a the featured image of the post in addition to your written quote.


Similar to the Aside Post Format with the addition of the Author’s image and name (linking to the Author’s posts).


Displays a the linked video (or embedded video) at the top of the post in addition to the post’s title and excerpt.


Displays a play bar allowing the Visitor to play the audio file without viewing the post directly. Also includes title and excerpt.

Supported Formats (from WordPress)

The following Post Formats are available for users to choose from, if the theme enables support for them.

Note that while the actual post content entry won’t change, the theme can use this user choice to display the post differently based on the format chosen. For example, a theme could leave off the display of the title for a “Status” post. How things are displayed is entirely up to the theme, but here are some general guidelines.

  • aside – Typically styled without a title. Similar to a Facebook note update.
  • gallery – A gallery of images. Post will likely contain a gallery shortcode and will have image attachments.
  • link – A link to another site. Themes may wish to use the first <a href=””> tag in the post content as the external link for that post. An alternative approach could be if the post consists only of a URL, then that will be the URL and the title (post_title) will be the name attached to the anchor for it.
  • image – A single image. The first <img /> tag in the post could be considered the image. Alternatively, if the post consists only of a URL, that will be the image URL and the title of the post (post_title) will be the title attribute for the image.
  • quote – A quotation. Probably will contain a blockquote holding the quote content. Alternatively, the quote may be just the content, with the source/author being the title.
  • status – A short status update, similar to a Twitter status update.
  • video – A single video or video playlist. The first <video /> tag or object/embed in the post content could be considered the video. Alternatively, if the post consists only of a URL, that will be the video URL. May also contain the video as an attachment to the post, if video support is enabled on the blog (like via a plugin).
  • audio – An audio file or playlist. Could be used for Podcasting.
  • chat – A chat transcript. (not included)